Over the past seven years, Bank Audi was engaged in major restructuring, consisting of widening its network, developing IT and electronic banking infrastructures, and diversifying products and services.

In parallel, the consolidation policy of the Audi Group rested on the acquisition of two banks, two branch networks, its European sister banks Banque Audi ( France) and Banque Audi (Suisse), an insurance company Libano-Arabe, in addition to the merger with an investment company, Lebanon Invest.

This strategy was last reinforced with a merger/acquisition operation with Banque Saradar around the end of the first quarter of 2004. Beyond the consolidation of our domestic positioning in view of reaching a significant dimension apt to ensure better immunity of our Group, this last operation supports our strategy of regional activity expansion.

It is within this cross border perspective that the Bank engaged in its regional expansion towards high value added countries: Jordan and Syria in the Levant, Egypt, Saudi Arabia and the United Arab Emirates in the Middle East, with further expansion to come towards MENA and Gulf markets, namely in Iraq and Sudan.

At the close of 2003, the Bank obtained a banking license to open a network of branches in the Hashemite Kingdom of Jordan.

The Bank’s presence in Jordan mainly hinges on the coverage of retail banking activities with emphasis on commercial banking to support the retail business and correspondent banking services supported by our European sister banks.

To that end, our branch network locations in Jordan are destined to build a supportive commercial franchise along the retail emphasis.

Bank Audi Jordan – Branch Network

Branches are spread throughout Amman city, in Shmeissany (main branch), Le Royal Hotel, Mecca Mall, Al Khalidy, Jabal Hussein, Sweifieh and Irbid. While the Bank’s headquarters for Jordan are located in Le Royal Hotel in Amman ; Aqaba and Zarka in addition to downtown Amman and the vicinity of Sweileh in Greater Amman will be accommodating Bank Audi branches at a later stage.

Retail banking activities constituted the drive of Bank Audi’s development in Lebanon during the last 5 years. Consequently, the Bank has begun exporting its acquired expertise in products and infrastructure to our Jordanian branches.

Bank Audi Jordan is offering a wide range of products and services, within the following categories:

Finally, Bank Audi has been the most frequent equity and bond issuer on international markets among banks in the MENA region over the last seven years. The experience acquired in that area by our capital markets department will be put at the disposal of targeted corporate clients in helping them to access international markets.
In February 2006, Bank Audi has issued its first Certificates of Deposits (CDs) in Jordanian Dinars and US Dollars.